Wednesday, June 24, 2020

The Mixer Lost Stream

Streaming has its pros and cons. Twitch leads the way and is the dominant platform for people. Competition formed from a creation in 2016 called Mixer. Six months shy of turning five and the platform has ceased to exist. It was very sudden and some have the choice of returning to Twitch or not streaming at all.

I don't know much about Mixer other than knowing about the streamer Ninja (Tyler Blevins) going to it. A lot of money thrown to him, supposedly anywhere between 20 and 30 million dollars. That's a high price tag. There are some big name people for that site, but possibly it didn't bring in newer viewers. What also doesn't help is the Ninja stuff starting last year for Mixer. It's not like a Facebook coming in a year after Myspace was created. It's possibly the too little, too late scenario of getting in on the streaming craze.

The shutdown is a big blow as I can't think of any other streaming sites beyond the two mentioned in this blog. I'll be curious to see what happens. Mixer has moved to Facebook, and whether streamers will go there is a question in itself considering the controversies on that site. Twitch has their problems, too, but it may be an easier platform to get onto without any data leaks or at least not as many. Maybe the costs were not sustainable to keep going. Companies think they can boost their quotas and a few other things. Sometimes, it works. Other times, it doesn't. Maybe blowing some of their funds on the big name streamers was not wise.

Will there be another competitor? What do you think?

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Geeks and Jocks: Bonus Episode 7

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