I have been wanting to discuss Nintendo's latest ideas, but other blogs have gotten in the way. Without further adieu, let's talk about the Labo. It was announced a month ago and plans are to release towards the end of April of this year. I see this thing being a big question mark.
With Labo, you use materials and cardboard to build things around a Switch system. This is one of those things that is geared towards little kids. A do it yourself kind of product. That is where I would have concerns if I were Nintendo. This has the potential to do very well, but it could also backfire and the company would have a lot of egg on its face. They have understood at times since 1980 what kids want, but it comes off unnecessary.
I would think this is geared towards 8-12 year olds, but who knows. Those are the kind of kids that certainly would have some interest. The question would be how interested and their attention spans surrounding Labo. At the same time, how often will they use the product and not only use it, but also change it to something else. That or losing the cardboard or running out of materials. The price is a bit questionable. For 70 dollars, I'm not sure parents will bite immediately onto this. Especially for a system that sells controllers for that price.
I would be a bit skeptical despite the huge acclaim it has gotten since it's reveal back in January. If it does well, so be it. If it doesn't, well, it would show Nintendo's incompetence at understanding the market. Only time will tell come the end of April. The Switch needs quite a bit to keep going strong in its second year. For as unorthodox as it is, it could pave the way to covering more demographics.
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