Things are still pretty vague regarding Microsoft and a new Xbox system. With the announcement in June, there is hope for it to be out soon. Some sites are saying 2020. Whether this helps improve the company over the Xbox One debacle back in 2013 will be left to be determined if they play their cards right.
I see this as being similar to what happened in 2005. The original Xbox was a decent seller, but was never going to top what the PlayStation 2 had. Microsoft got out of the gates early for new generations consoles with the 360 that November. For most of the run of it, it held a very sizable lead in terms of games, and getting the hot new material for major third party releases. That being said, Sony had the better run late into it with its marketing, system costs and exclusive games for the PlayStation 3.
This could be the potential for Microsoft to spring themselves back up to the top. If that's their intention, they have to be a lot smarter compared to five years ago. That would mean no always online nonsense. No paying for a second hand copy if someone already used the disc. Beefing up their exclusives beyond Halo. Small things that can help build a momentum and swing things their way. I'm going to say this. They better be ready for 2020.
Microsoft better hope that people still have faith in them to deliver. If not, they can go back to what were prior to 1999 when they started helping Sega with the Dreamcast. Computers have always been their thing, and they can always work on making Windows better.
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