Universal has done well with their Trolls sequel. There are reports that say it has made near or at 100 million dollar via the video on demand. There were statements from its CEO on potentially doing on demand with a theatrical release in the future on their movies. Obviously, backlash has occurred. AMC theaters and Regal have shown displeasure and the former is not going to allow their films in the future. At least what I would assume is a short ban. A ton of stuff in terms of accusations and just a bunch of crap.
I wouldn't want to gloat about how well the movie is doing so far. In this pandemic, that's the last thing to do or even mention what your intentions are in the future. At the same time, what could be considered for on demand and theaters at the same time. Because a lot of Universal's properties have been pushed back. Same for many companies. I'm going to assume licensing and wanting to make quick money with Trolls. There's no good answer to this situation.
There's probably more to this controversy and probably one that could get addressed soon. But Universal has to understand that not everybody is going to instantly go for demand. It has to do with where you are and prices for the movie theaters. Whether you're alone or have a family. If you're busy. Not everyone will think it's easy to justify 20 dollars for two days of viewing a movie. In that same token, AMC and Regal are not cheap theaters. Last year, for three people. tickets all together was over 30 dollars for a matinee. There's pros and cons for both sides. I'm sure this isn't far from over.
Things do feel like they are getting back to normal, kind of. But we're not out of this yet. Even considering the circumstances, these companies can get to fixing the relationships they have and hopefully we see the Universal films back in more theaters.
No comments:
Post a Comment