Obviously, a lot of businesses are trying to make sure that there isn't huge crowds at their places. Movie theaters are a huge example with many shutting down for the time being. The time it would be to reopen, who the hell knows? And that is why some of the studios have attempted to get into the streaming apps to deliver on content for movies that released in theaters over the fall and winter. Disney has been generous with Frozen II and the latest Star Wars movie.
But what Universal is doing is something that could be seen as an acid test. They are one of the very few studios to put movies of theirs that had gotten into theaters within the last month and a half and are putting them on streaming. The cost would be 20 dollars, roughly what a DVD cost would be. This includes The Invisible Man and The Hunt or example. One that hasn't seen release yet in theaters is Trolls World Tour and one or two other films.Maybe more, maybe less.
The ultimate question is this is. Will people bite at 20 dollars? Yes and no. What people may perceive as good value could factor in. Not every theater charges the same amount. If you pay five to seven dollars for a ticket, it may not be worth it. If you go to one that is double digit prices or if you have a family of four or five, then I can see the justification from some individuals. The Trolls film will be interesting as this acid test. Will parents go out of their way to spend 20 dollars for the streaming of the newest movie? Who will budge? That's what I wonder. I look at it as being easier to judge on an adult film than a kids film.
Regardless, it's something to help keep moviegoers at bay until the pandemic is over. Is going the streaming route the future? Maybe. When it could happen, I don't know. But these studios know they have to treat their customers with a decent amount of respect. Get comfy for a while and understand when things go back to normal, they will want you back in the theaters.
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