Back in the spring, AMC theaters were pissed that Universal was putting Trolls: World Tour on demand instead of in theaters because of the pandemic. They banned the studio's lineup of films. A few weeks ago, however, the two made a deal and it is something that makes a lot of sense. Movies will be in theaters for 17 days before making it to on demand. After that, anything goes.
Maybe AMC had a change of heart looking at how the virus has impacted people. It does two things. One, it keeps the theater going individuals a little happy. They still want to go out and experience a new film the same way it has been for over a century. You also get the ones who fear the virus. There is a point. Do you think your movie theater is disinfecting the place after every screening? Better safe than sorry. Instead of waiting a couple months, you wait a couple weeks. It's going to be a win-win for both.
Times have changed in the last decade. We're seeing more original content on streaming and demand. Some of your smaller type content is getting to those places instead of the movie theaters. What could be a failure or modest fair could be a success in a different format. AMC could be allowing this to other companies, and I can't see some of them saying no at all. It should benefit a lot of customers. As long as the on demand pricing isn't stupid like what Disney is going to do with Mulan.
Movie experiences will be a whole lot different if other studios join in.
No comments:
Post a Comment