Another year, another Black Friday. Its numbers were very strong, but one area it did more in, it was more in the online spectrum than going to a store.
There is a comfort zone for many people. For ones that go online, it's knowing they can look for something they want, order it, and not wait in line at a store. Around this time of the year, it can be very hectic. Maybe some violence if it goes that far. Some stores may not have an adequate amount of product or if they do, it may run out quickly if it's the hot item of the holiday season.
Companies are mostly set on knowing that they have tons of people ordering online. That being said, it does hurt them if they don't get enough feet to enter their stores and look at the products and make that purchase. Everyone has their own preferences. I'm more of the type to go to the actual store. Maybe I'll do more online one day, but I'm good with what I do now. But there will be others that will have the convenience to be sitting on their computer, cobbling together their list and in a flash finding them.
It's not a case of too much power from certain Internet websites. People want to avoid headaches of travel, weather and other circumstances. And that needs to be understood.
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