For over 50 years, millions of people have been in awe of what Marvel Comics has done with Spider-Man. Created by Stan Lee and Steve Ditko, the character was built as a teenager who had all these spider like abilities. However, he had to contend with issues outside of solving crimes and saving New York City. It was a quick success immediately. There was tons of merchandise, cartoons from the late 60s up until today and of course, movies.
The latest one, Homecoming, has done very well in it's opening weekend last week and has been one many have seen in the last few days. Although there were ones that came out in late 70s and early 80s, it wasn't until 2002 when the Sam Raimi trilogy began and got everyone's attention. It captured the essence of the comics (I think it was a little rushed, though) and did it very well with showing Peter Parker trying to live life as a person with these powers. For most, the first two films in that trilogy are as good as it gets.
I really do believe people love Spider-Man beyond the memes. (favorite brand of rice?) It's a franchise many adore. However, it's something they want to see high quality out of. Since 2007, the films have had a rough going. While it did well, the third Raimi film was not well regarded and it still isn't. Odd choices is the consensus along with the story. People did like The Amazing Spider-Man, but the second one was not seen as good, critically and commercially. They want to see Homecoming take off and hopefully put the web head back on top of the comic book movie spectrum. Personally, I don't buy into the Marvel Universe crap as a reason.
Right now, it should be able to keep up a good pace this summer compared to the Amazing films. However it does the next few weekends, it could do better than 3, but that's a long shot. With a cheaper budget compared the last decade, Marvel will have a better profit. This could be similar to how it was when the first two Raimi films came out if the quality is there in potential sequels. (most likely they will) It better get its shots in before the comic book film genre implodes.
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