How Dead is Cable TV? Part II

Which groups do we target next? Cable television still has its perks but it's not always in a good spot. How about some Disney and NBCUniversal channels? All of this courtesy of ctv.kwayisi.com by the way.

Disney has a lot of stuff given their acquisition of Fox a couple of years ago. Fox News has dropped a bit at 31 percent for a year's span, but is still a leading channel in ratings. They don't bow to the same things CNN does. Fox Sports 1 has had a one year drop of 26 percent. Eventually, Skip Bayless and Colin Cowherd get tiring for some and the sports aren't all that interesting when they do get them. The rest of that brand are very small, though Business has had struggles.

The FX brand is one of the more interesting ones. But title name for the channel has dropped in average views in years. While a 14 percent decline compared to last year is small, it's nearing an average 200 thousand. Too many of the same movies airing all the time if I had to guess. No syndicated stuff other than Mike and Molly (and even that gets monotonous) and not enough original stuff. A 13 percent decline for FXX and an average of nearly 100 thousand. Kind of the same situation, but with a few other shows for syndication. Their idea from eight years ago is slowly dropping real badly. And FX Movie Channel is really small, but suffering a bit at the moment. Can't comment too much on it.

It'll be hard to determine what Disney's number have that are truthful. But their Channel and Junior channels have not suffered greatly at 7 and 1 percent compared to where they were last year. XD has dropped a bit at 23 percent. Outside of Christmas stuff, Freeform keeps struggling. A 17 percent decline is not horrible, but not good. Maybe less Shrek airings (lots of other films, too) and having a few other shows in syndication would be beneficial.  I'm surprised they have National Geographic. It's at a 24 percent decline, but it fluctuates wildly. This could rebound just a little. It's Wild channel hasn't struggled at only 2 percent.

The sports ain't doing good. ESPN has done better, but a 300 plus percent increase isn't spectacular if they can't hold on to their audience. Fluctuation the key factor. Same with ESPN 2. Even for as small as the College Sports channel is, it's done better. I'd imagine it will do even stronger numbers this upcoming fall.

NBCUniversal has a bit of channels. CNBC had a huge boost last year, probably because of the pandemic. Compared to last year, it's at a 26 percent decline. Still, people will watch it for the stocks. MSNBC's decline is like Fox News, though numbers are just behind Fox. They must be doing something grand if they aren't reaching CNN's low numbers. In terms of entertainment, Bravo has seen fluctuation, but a downward slope now. Same with the E! channel. They both roughly air the same films and not enough original stuff they re-air (though less Kardashian crap is good. Need more Modern Family reruns and other syndicated shows.)

I didn't know they had Oxygen. Whatever the case,  an 18 percent decline with some fluctuation. That can also be applied to SyFy. I know standards are low for the channel in recent years, but if Harry Potter can't save them, what can?  USA Network does better than most cable channels, but has a 10 percent decline. They have stepped up in movies aired, something I haven't seen to this extent in at least 15 years or more. But they are very much the Dick Wolf network with Law and Order and whatever Chicago show they have airing constantly. Eventually, you burn out.

NBC Sports Network will be gone after this year. The 700 plus percent increase does not save the problems it had from last year. With ups and downs, Golf Channel has been getting an interest for now with over 60 percent of an uptick. As it stands, Disney has a lot more at stake with what they got from Fox. I know the Internet is used more, but the channels are suffering the most from them compared to NBCUniversal. Speaking of them, they can recover at any point. But I don't expect viewers to stick with them consistently. Who do you think would survive longer? 

Too Many Commercials

As television has grown to where there are lots of cable networks competing, there is always a constant. That is the constant feed of commercials. In a time of watching stuff on AMC and Spike, you will always find five minutes of commercials before going back to the show or film before getting another five minutes. With that in mind, here is one that will creep up and anger people more. It is seven minutes of commercials per break.

Last year, I watched a few movies on cable. Early in the year, I watched an airing of Jackass: The Movie on MTV. It's not lengthy, but there was a point in the middle of the film where it was bombarded with two straight breaks of seven to eight minutes. A few months later, I watched the 60s version of The Jungle Book on Freeform. That film was not lengthy, either, but it was reaching points where it had some of the commercial lengths as Jackass did and had a two hour fifteen minute air time on the channel. As I look at some of these channels, it's been very evident for years that they are desperate for money and a few extra commercials is their way of getting more revenue in a time where people are going to Amazon, Netflix, Hulu, and other sites to get their TV or movie fix. The thought of every channel going seven minutes is a scary one.

As of now, the biggest offender is Viacom. Most of their channels employ tactics to get extra commercials. The air times on stuff like Comedy Central, MTV, and BET is beyond absurd and stupid. Looking at what is on for films for the rest of the week, two films had three and a half hour air times. These weren't dramas or even mob films. They were comedies that aren't that long. One clocked at below an hour fifty and the other was a few minutes past two hours. The tactic might work for Viacom in the short term, but long term is going to be a rough road if it backfires.

Syndication cuts are pretty obvious when it boils down to TV shows, but that's for another topic if it gets made. The tactic is time compression, which is speeding up shows to fit in the half hour time span of the syndicated version of the show to get more commercial time. Some movies do that, but they go more for cutting stuff for both time and content. This was a big deal a few years ago when sites and a few entertainment shows talked about a video one did on YouTube in 2013 on Seinfeld reruns ten years earlier at the time. He did a test in 2015 to see how much of a difference it was and it was sped up a little more.

It's not just TBS. It's pretty much the case with any network that has shows up until the 90s to early 2000s. Even some of the early SpongeBob SquarePants episodes suffer because of the era it was in. Yeah, original content like The Walking Dead may get millions of viewers, but for anyone wanting reruns of shows, the choice is obvious now these days. Networks are still going to wonder why they keep losing viewership. Netflix, Hulu, and other sites have access to all episodes of a show and barring certain things like Saturday Night Live and South Park, should be uncut and unaltered. You can watch as many times as you want before deals expire on shows.

Movies, on the other hand, is tougher. It's hard to know when a deal can be made on some films, popular or unpopular. Networks envy the most recent ones and try to get them on HBO or Showtime before going to a cable network like FX or AMC. Companies are making deals to stream exclusively on one platform, though, making them adjust pretty well to the modern era of watching things. Unfortunately, not every film will make it to an online site and unless you're not able to find on DVD or Blu-ray, you might be stuck with the cable version.

Could we see a time where there is ten minutes of commercials in one break? I hope not. With losing viewership from a number of networks (some of which cannot be blamed on commercials) and rising costs per household, it could be a reality that will be dreaded, even if you are dedicated to something like a 15-hour South Park marathon. Only time will tell, and it may look no good.